Outdoor Connects

Improvements in mobile handsets, reductions in data costs and faster speeds mean that Australia is now home to more phones than people.

In fact, 92% of Australians own or use a mobile phone, and 49% of users access the web from their mobile.

With all mobile users aged 14-39 being 30% more likely to be heavy ‘out and about’, an integrated strategy of mobile and outdoor media allows audiences to remain connected outside their homes.

By integrating mobile technologies like Bluetooth, QR codes, MMS and SMS in your outdoor campaigns we can open up new ways of delivering information and engaging audiences. These are all technologies that Adshel can deliver right now.

For more information, contact your Adshel representative today

Bluetooth

Adshel’s network of 200 Bluetooth sites – the largest in Australia - allows fast and free delivery of branded assets such as trailers, wallpapers, images and calendar reminders direct to your customers’ mobile handsets.

Our networked Bluetooth sites are intelligently linked so consumers visiting more than one site are offered different download experiences each time they activate Bluetooth on their mobile phone.

Paramount Pictures recently used Adshel’s Bluetooth network for the launch of Transformers: Revenge of the Fallen, with excellent results. (see the case-study on the right)

Our partnership with AURA enables us to manage and measure all Bluetooth campaigns, including the total number of interactions, drill down by site, or see top content downloads.

For more information, contact your Adshel representative today

QR Code

QR Codes work essentially as a barcode to facilitate the exchange of information.

A mobisite housing your content sits behind each QR Code. When the code is snapped by a mobile handset equipped with our code reader, customers are automatically directed to browse the mobisite where they are free to interact and engage with your content.

QR Codes used as part of an integrated mobile outdoor campaign and in conjunction with our Bluetooth network help maximise reach and provide superior results.

By incorporating a QR code component, Paramount Pictures extended the reach of their mobile outdoor campaign for the launch of Transformers: Revenge of the Fallen, with excellent results. (see the case-study on the right)

Eager to test out the technology? Simply text the word code to 0429 818 896, download our code reader and snap the QR Code at the top right hand corner of this website.

For more information, contact your Adshel representative today

SMS

Facilitate voting or pass on competitions via SMS and get an instant response.

Take the technology to the next level and deliver coupons, discount vouchers, directions to a nearest store, deliver news feeds, RSS feeds and Twitter updates.

As with QR codes, SMS used as part of an integrated mobile outdoor campaign and in conjunction with our Bluetooth network help maximise reach and provide superior results.

For more information, contact your Adshel representative today

MMS

MMS works similarly to SMS. The customer waiting at the shelter simply snaps an image, sends it to a designated number and receives an instant response.

Pass on promotional vouchers, coupons or bar codes or use MMS and image recognition technology to deliver innovative campaigns such as UN Voices.

MMS used as part of an integrated mobile outdoor campaign and in conjunction with our Bluetooth network help maximise reach and provide superior results.

For more information, contact your Adshel representative today

Transformers: Revenge of the Fallen

Client: Paramount Pictures
Media Agency: Mediaedge CIA
Creative Execution: Paramount Pictures

The Campaign Objective:
To raise awareness of the film release amongst cinema goers by providing an opportunity to interact with the poster campaign.

The Solution

The campaign incorporated 50 sites of Adshel’s Bluetooth network (out of 200 sites), making this the largest integrated mobile and outdoor campaign to date. The BlueZone downloads offered throughout the network include video trailers, ring tones, screensavers and movie alerts plus a movie voucher that can be redeemed at a Hoyts Candy Bar.

QR-codes on Adshel posters were also used to connect consumers directly to the ‘Transformers: Revenge of the Fallen’ mobile site to access a wealth of ‘made for mobile’ information and downloads about the movie and its stars: Shia LaBoeuf, Megan Fox, Josh Duhamel and Tyrese Gibson.

The Results

Total Bluetooth reach: 156,658
Total interactions: 28,406
Opt in rate: 40%

Insight:

The number of opt in interactions is considered to be exceptional. The industry norm opt-in rate is 20% to 30%. The opt in results are clearly the result of visually engaging imagery supported by a clear call to action.

For more information, contact your Adshel representative today

Tooheys Extra Dry

Client: Lion Nathan
Media agency: Zenith Optimedia
Creative Execution: BMF

Video case-study courtesy of ZenithOptimedia